The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In today's busy company world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. One method to achieve these objectives is by lining up marketing efforts with the buyers journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit